Monday, 3 October 2022

2017 CES: The High-Flying and the Amazing Dominate Intel’s Booth

09 Jan 2017

Intel’s mammoth booths at past International Consumer Electronics Shows have been home to plenty of shiny tech.This year, Intel’s 12,000-square-foot pavilion is less about the gadgets and tools and more about the experiences the company’s technology delivers. Crowds who poured into the booth when it opened Thursday saw theatrically-lit areas dedicated to virtual reality, automated driving, wearables, sports and more.

Three examples illustrate this new approach to display what Intel technology does best at the huge four-day conference in Las Vegas.

The world of sports: At the Intel sport court, Jus Fly — with the group Dunk Elite (“the best dunkers from all over the world”) — and other athletes had their wrists and waists fitted with Intel Curie modules. The tiny modules fed data wirelessly and in real-time to a scoreboard revealing an offering of never-heard-of-before basketball parameters: dunk power, jump consistency, pass power, dribble frequency, jump height, jump length, among others.

Not long after Thursday’s opening, Intel CEO Brian Krzanich took to the court and Jus Fly took to the air. The professional basketball dunker soared over Krzanich who served up the assists to a crowd of visitors and Intel employees.