To announce the Galaxy S8’s official release in China, Samsung held a special launch event at the scenic Great Wall Theater, located in a historic quarter of Beijing, beneath the Great Wall itself. Attended by approximately 1,000 guests, the May 18 event featured presentations that delved into key Galaxy S8 features designed to redefine users’ smartphone experience, and outlined local partnerships and services that leverage those innovations to best suit Chinese consumers’ lifestyles.
The evening’s speakers announced collaborations with some of China’s most popular gaming and video services, including Tencent and iQiyi, to optimize content to take full advantage of the Galaxy S8’s Infinity Display. Samsung also discussed partnerships with Weibo, China’s massively popular microblogging website, and the WPS Office software, which will offer users more ways to utilize their Gear 360 camera and Samsung DeX.
Experience the excitement of the Galaxy S8’s launch event for yourself in the photos below.
Held at the Great Wall Theater, the evening opens with a video entitled ‘New Normal’, which is accompanied by a stirring rendition of The Beatles’ ‘Across the Universe’, performed with a mixture of modern and traditional Chinese instruments.