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Samsung Introduces Brand New 2016 SUHD TV Series

5 October 2016
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Samsung Electronics H.K. Co. Ltd. today introduced the latest models of 2016 SUHD TV series, including flagship Curved SUHD TV KS9900 (78” and 88”), KS9800 (55”, 65” and 78”) and KS8800 (49”, 55” and 65”) and advanced Flat SUHD TV KS7300 (49”, 55” and 65”). All models deploy the most innovative technique – Quantum dot display, which delivers a wide color expression of up to 1 billion colors, offering a true-to-life picture quality to users. Together with 1,000 nit HDR display that gives ultimate contrast  in bright and dark sections, users can sit back and enjoy a theatre-like immersive viewing experience at home.  

samsung-suhdtv-quantum-dot-display

Samsung also enhanced its UHD TV series by introducing Curved UHD TV KU6900 (49” and 55”) and Flat UHD TV KU6300 (40” and 50”). Also, Samsung unveiled the latest Full HD TV series, including Curved Full HD TV K6800 (40”, 49” and 55”) and Flat Full HD TV K5500 (32” and 43”) and K5300 (40”) to cater the different needs in the market, allowing more consumers to have a taste of an immersive Full HD viewing enjoyment.

“Samsung has been the global leader of TV market for ten consecutive years. Through continuous effort in evolving innovative technology and design, we are committed to creating different TVs to meet various user’ demands.” said Ellen Fu, Director of Consumer Electronics, Samsung Electronics H.K. Co., Ltd. “By improving the picture quality, color and brightness contrast of the latest 2016 SUHD TV series, we hope to bring the most vivid pictures to users, further boosting their viewing enjoyment to next level.” 

Innovative Quantum Dot Display Brings Unbeatable Viewing Experience

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, lengthening the lifespan of color with the original quantum dot basis. Cadmium-free 10-bit Quantum Dot Display can express 1 billion colors in detail, 64 times more than conventional HD TVs. It gives most lifelike and detailed colors, offering a true-to-life picture quality which set higher standards for TV manufacturers. The brand new quantum dot display is cadmium free and will not cause any pollution to the environment, attaining a higher safety level than that of those quantum dot displays with cadmium.

The 10-bit quantum dot technique uplifts brightness of display to 1,000 nit or more, fully supporting HDR technique and delivering deeper contrast between light and dark images, bringing the most lifelike viewing experience to viewers. Furthermore, Samsung adopts the Ultra Black technology, which has nano-scaled cones on display surface to effectively reflect light by 20% more, raising the contrast ratio by 35% more as compared to conventional HD TVs. The light reflection on the SUHD TV is remarkably reduced, enabling viewers to experience all details hidden in both the brightest and darkest content with minimal glare.

The latest SUHD TV series is equipped with SUHD Re-mastering Engine. This not only fully delivers SUHD premium content, but also optimizes and enhances general content to match the superior image reproduction of the SUHD TV. Also, it utilizes Supreme UHD Dimming technique to separate the screen into tiny blocks for sophisticated calculation on contrast ratio, color and finest level of the content, so as to optimize the picture quality.

In addition, with LED dimming technique, the display will automatically adjust its brightness level based on the image. This soundly produces the true black level on black image and creates exceptional image contrast and strengthens image layers. All Samsung TV adopts Ultra Clean View, which reduces interference and digital noise to the image. Meanwhile, its color and contrast are enhanced; viewers can enjoy a truly unparalleled picture quality.

360-degree Bezel-less Modern Design

Besides ground-breaking technologies, product design is also Samsung’s focus. As the market leader for 10 consecutive years, Samsung is dedicated to design unique and beautiful products that can integrate smart home settings perfectly. The latest 2016 SUHD TV series deploys 360 design and strips down all other unessential external hardware to the bare minimum, such as small screws, wire ports and heat vent, etc. It looks beautiful from every angle with its clean-back stylish design. Bezel-less and horizontal patterned blue-black back design with a T-type axis stand certainly make the new collection more stylish and high-end. The 360-degree design breaks all limitations on space, enabling users to place the TV at the best position, not necessarily against the wall. The greater flexibility offers a flawless viewing experience.

 

Integrated Control and Smart View Sharing Functions Enable Seamless Entertainment Experience

Built on the Tizen operating system, Samsung’s 2016 Smart TVs make it easier for consumers to discover and accessall their favorite contents and services, from TV and movies to games and applications, all in one place.

New Smart Hub – The 2016 Smart Hub is designed to provide users with simple access to their favorite content all in one place.Live TV, over the top (OTT), games and even the menu that appears on the home screen of the Samsung Smart TV allows users to select their favorite programs as soon as they turn on the TV. Enhanced Smart Hub makes the whole user experience even more convenient. The system will immediatelylaunch the application that was on before the TV turned off[1], offering a seamless entertainment experience.

• Smart Control Remote – The new Samsung Smart TV features a Smart Control remote which eliminates the need to juggle multiple remote controls. Samsung Smart TV can automatically recognize connected devices[2], such as PayTV STB, Xbox One, Blue-ray Player. This allows users to control external devices with the Smart Control Remote[3] — with no setup required.

• Smart View –Samsung Smart View allows users to share their favorite content on mobile devices with ease. Without the need of an adapter, personal content such as photos, videos and music can be easily transferred to the Smart TV for an instant sharing with family and friends, simply by tapping twice on the devices.Smart View is compatible with different mobile devices including smartphones, tablets and notebooks (supporting Android 4.1 and iOS 7 or above; and Windows 7 operating system or above). The upgraded version also supports various popular applications, such as YouTube, Netflix and more. With a user-friendly interface, users can conveniently share contents on the TV under a stable connection.

• New 2016 Tizen Operating System – Samsung latest SMART TV adopts the most updated 2016 Tizen operating system which offers faster, more user-friendly and convenient control, optimizing users’ experience. Users can turn on the TV to gain immediate access to live channels. Furthermore, all SMART TVs are preloaded with popular applications and offer quick switch of external signals that can connect and play contents on external devices seamlessly, vastly minimizing delaysor stutters. The enhanced 2016 Tizen operating system surely provides a more seamless entertainment experience.

 

Ergonomically Designed Curvature Brings Immersive Viewing Experience

Samsung Curved TV creates a panorama effect and this increases the field of view of user which deliver an even more immersive and lifelike viewing experience. Through sophisticated calculation, Samsung designs the most optimal curvature for TV of different sizes with different viewing distance, best fitting human eyeballs as well as minimizing eye fatigue due to long-time view. Samsung Curved TV models in sizes from 55” or above adopt the optimal curvature of 4200R (4,200mm radius); while models in sizes from 49” or below adopt the optimal curvature of 3000R (3,000mm radius).

Viewing experience is further enhanced with the Auto Depth Enhancer, an algorithm that analyses regions of images and automatically adjusts contrast for the background field, front and back area. The greater sense of depth can draw more emphasis to the center object, creating an ultimately immersive viewing experience and envelops users in spectacular colour, clarity and detail.

As one of the signature products of Samsung, Curved TV overcomes the shortcomings of Flat TV as it uniforms the viewing distance of all audience. This minimizes image distortion on each side of screen areas. Viewers can thus enjoy the best angle from all vantage points.

 

Further Enhancing UHD TV Series

The latest Samsung UHD TV series deploys Active Crystal Color, covering a wider color gamut that is 20% more than conventional TV. A richer color range does not sacrifice its energy efficiency as it consumes less power when compared to others. Also, it has a 4K streaming picture quality enhancement function, ensuring stunning picture quality regardless of the internet speed. Images will be automatically optimized through UHD TV – noise is reduced and details parts are more clearly outlined. As a result, a superb picture quality is delivered.

Samsung UHD TV series also deploy PurColour Technology, increased colour adjustment points drastically by 7 times to 192 points. More detailed image colour can be achieved through colour optimization process. This technique can ensure least colour loss and fully express different natural colours as accurately as possible, creating the most realistic feel to viewers.

[Netvigator x Now TV 4K Entertainment Package] special offers and popular applications for Samsung TV customers

• Netvigator x Now TV 4K Entertainment Package: From 18th May to 30th June, every purchase of designated 48 inches or above Samsung UHDTV models[4] can enjoy a [6-months Netvigator x Now TV 4K Entertainment Package] at free of charge (valued at HKD5,564). The package includes

– 1G Fiber-to-the-Home Netvigator Broadband Service and installation service fee saving of up to HKD680

– Now TV Entertainment Pack

– Now One 4KUHD All-in-One Set Top Box

Customers can enjoy Now One immersive 4K entertainment experience through Samsung UHDTV anytime.

Besides, Samsung is going introduce exclusive applications and offers below:

• China Blue TV: From now until 31st December, every purchase of designated Samsung SUHD TV, Curved UHD TV, UHD TV and SMART TV (KS/KU/K Series)[5], can enjoy free viewings of China Blue TV applications for 3 months. Users need to activate this special offer successfully between 1st May, 2016 and 31st January, 2017. The offer will be invalid beyond the mentioned period (3-month offer starts upon activation).

• Skyyer TV: Many people will bring along the travel guide published by Skyyer during their trips. From now on, apart from reading text and photos, people can watch the all-round travel programs covering food, attractions and shopping produced by Skyyer! After a day’s hustle and bustle, users of Samsung 2016 SMART TV can sit back and enjoy a wide range of special travel programs produced by Skyyer TV free of charge, including field-shots with Kandy Wong, Leila Tong, 4Lum, SueDing and other experienced travelers.

• Flyagain.tv: Created by a renowned travel information website “Flyagain.la”, Flyagain.tv allows users to explore the world at home. Its leading programs provide the latest travel tips for audience: “Flyagain at weekends” introduces short trips that you can do over a weekend; while “Flyagain around the world” covers long trips. Flyagain.tv even cooperates with different organizations from other industries to co-film some creative travel programs, in hope to broaden viewer’s horizons.

For offer details, please visit http://www.samsung.com/hk_en/offer/.

For application details, please visit http://www.samsung.com/hk_en/tvapps/index.html.

Availability and Suggested Retail Price:

Model

Size

Suggested Retail Price

Availability

Curved SUHD TV KS9900
UA78KS9900JXZK

78”

HKD99,980

Early-July

UA88KS9900JXZK

88”

HKD299,980

Early-July

Curved SUHD TV KS9800
UA55KS9800JXZK

55”

HKD29,980

Mid-May

UA65KS9800JXZK

65”

HKD43,980

Mid-May

UA78KS9800JXZK

78”

HKD79,980

Early-July

Curved SUHD TV KS8800
UA49KS8800JXZK

49”

HKD14,980

Mid-May

UA55KS8800JXZK

55”

HKD23,980

Mid-May

UA65KS8800JXZK

65”

HKD36,980

To be updated

Flat SUHD TV KS7300
UA49KS7300JXZK

49”

HKD13,980


End-May

UA55KS7300JXZK

55”

HKD21,980

Mid-May

UA65KS7300JXZK

65”

HKD34,980

Mid-May

Curved UHD TV KU6900
UA49KU6900JXZK

49”

HKD10,580

End-June

UA55KU6900JXZK

55”

HKD16,980

End-June

Curved UHD TV KU6880
UA40KU6880JXZK

40”

HKD8,080

End-July

UA49KU6880JXZK

49”

HKD9,580

End-July

UA55KU6880JXZK

55”

HKD14,980

End-July

UA65KU6880JXZK

65”

HKD25,980

End-July

Flat UHD TV KU6300
UA40KU6300JXZK

40”

HKD6,380

Mid-May

UA50KU6300JXZK

50”

HKD8,280

Early-June

UA55KU6300JXZK

55”

HKD12,980

Mid-May

UA65KU6300JXZK

65”

HKD21,980

End-June

Curved Full HD TV K6800
UA40K6800AJXZK

40”

HKD6,180

Early-June

UA49K6800AJXZK

49”

 HKD8,180

End-May

UA55K6800AJXZK

55”

HKD10,980

Early-June

Flat Full HD TV K5500
UA32K5500AJXZK

32”

HKD3,980

Early-June

UA43K5500AJXZK

43”

HKD5,580

End-May

 

Key Features of Samsung SUHD TV KS9900, KS9800, KS8800 and KS7300:

Curved SUHD TV KS9900

        • Revolutionary Curved TV design at 4200R (4,200mm radius)
        • 4K UHD resolution (3,840 x 2,160)
        • Picture Quality:
        – Quantum Dot Color Technology
        – 10-bit Ultimate Ultra Clear Panel
        – Ultra Black technology
        – SUHD Re-mastering Engine
        – Supreme 200hz Motion Rate
        – Supreme UHD Dimming
        – Precision Black Pro
        – Peak Illuminator Ultimate
        – HDR 1000
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Bluetooth Low Energy
        – Mirroring
        – Voice recognition
        • Others: 70W Sound Output, Wireless LAN Built-in
        • Design: 360º Bezel-less Ultra Slim Design
      • Available in 78” and 88”
Curved SUHD TV KS9800

        • Revolutionary Curved TV design at 4200R (4,200mm radius)
        • 4K UHD resolution (3,840 x 2,160)
        • Picture Quality:
        – Quantum Dot Color Technology
        – 10-bit Ultimate Ultra Clear Panel
        – Ultra Black technology
        – SUHD Re-mastering Engine
        – Supreme 200hz Motion Rate
        – Supreme UHD Dimming
        – Precision Black
        – Peak Illuminator Pro
        – HDR 1000
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Bluetooth Low Energy
        – Mirroring
        – Voice recognition
        • Others: 60W Sound Output, Wireless LAN Built-in
        • Design: 360º Bezel-less Premium Slim Design
      • Available in 55”, 65” and 78”
Curved SUHD TV KS8800

        • 55” / 65” model: Revolutionary Curved TV design at 4200R (4,200mm radius)
        • 49” model: Revolutionary Curved TV design at 3000R (3,000mm radius)
        • 4K UHD resolution (3,840 x 2,160)
        • Picture Quality:
        – Quantum Dot Color Technology
        – 10-bit Ultimate Ultra Clear Panel
        – Ultra Black technology
        – SUHD Re-mastering Engine
        – 200hz Motion Rate
        – UHD Dimming
        – Precision Black
        – Peak Illuminator Pro
        – 1000 HDR
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Bluetooth Low Energy
        – Mirroring
        – Voice recognition
        • Others: 40W Sound Output, Wireless LAN Built-in
        • Design: 360º Bezel-less Premium Slim Design
      • Available in 49”, 55” and 65”
Flat SUHD TV KS7300

        • 4K UHD resolution (3,840 x 2,160)
        • Picture Quality:
        – Quantum Dot Color Technology
        – 10-bit Ultimate Ultra Clear Panel
        – Ultra Black technology
        – SUHD Re-mastering Engine
        – 200hz Motion Rate
        – UHD Dimming
        – Precision Black
        – Peak Illuminator Pro
        – HDR 1000
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Bluetooth Low Energy
        – Mirroring
        – Voice recognition
        • Others: 40W Sound Output, Wireless LAN Built-in
        • Design: 360º Bezel-less Premium Slim Design
      • Available in 49”, 55” and 65”

Key Features of Samsung UHD TVKU6900, KU6880 and KU6300:

Curved UHD TV KU6900

        • 55” model: Curved TV design at 4200R (4,200mm radius)
        • 49” model: Curved TV design at 3000R (3,000mm radius)
        • 4K UHD resolution (3,840 x 2,160)
        • Picture Quality:
        – Ultra Clear Panel
        – Active Crystal Color Technology
        – UHD Up-scaling
        – 100hz Motion Rate
        – UHD Dimming
        – HDR Premium
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Bluetooth Low Energy
        – Mirroring
        – Voice recognition
        • Others: 20W Sound Output, Wireless LAN Built-in
        • Design: Narrow Bezel Design
      • Available in 49” and 55”
Curved UHD TV KU6880

        • 55” / 65” model: Curved TV design at 4200R (4,200mm radius)
        • 40” / 49” model: Curved TV design at 3000R (3,000mm radius)
        • 4K UHD resolution (3,840 x 2,160)
        • Picture Quality:
        – Ultra Clear Panel
        – PurColour Technology
        – UHD Up-scaling
        – 100hz Motion Rate
        – UHD Dimming
        – HDR Premium
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        • Others: 20W Sound Output, Wireless LAN Built-in
      • Design: Narrow Bezel Design
Flat UHD TV KU6300

        • 4K UHD resolution (3,840 x 2,160)
        • Picture Quality:
        – Ultra Clear Panel (Available in 55” and 65”)
        – PurColour Technology
        – UHD Up-scaling
        – 100hz Motion Rate
        – UHD Dimming
        – HDR Premium
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Mirroring
        • Others: 20W Sound Output, Wireless LAN Built-in
        • Design: Narrow Bezel Design
      • Available in 40”, 50”, 55” and 65”

 

Key features of Samsung Full HD TV K6800, K5500 and K5300:

Curved Full HD TV K6800

        • 55” model: Curved TV design at 4200R (4,200mm radius)
        • 49” model: Curved TV design at 3000R (3,000mm radius)
        • 4K UHD resolution (1,920 x 1,080)
        • Picture Quality:
        – Wide Color Enhancer
        – HyperReal Engine Picture Engine
        – 50hz Motion Rate
        – Micro Dimming Pro
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Bluetooth Low Energy
        – Mirroring
        • Others: 20W Sound Output, Wireless LAN Built-in
        • Design: Narrow Bezel Design
      • Available in 40”. 49” and 55”
Flat Full HD TV K5500

        • 4K UHD resolution (1,920 x 1,080)
        • Picture Quality:
        – Wide Color Enhancer
        – HyperReal Engine Picture Engine
        – 50hz Motion Rate
        – Micro Dimming Pro
        – Ultra Clean View
        • Tizen SMART TV System:
        – Latest 2016 Smart Hub
        – Quad-core Processor
        – Bluetooth Low Energy
        – Mirroring
        • Others: 20W Sound Output, Wireless LAN Built-in
        • Design: Narrow Bezel Design
      • Available in 32” and 43”

For more detailed information, please visit www.samsung.com/hk_en or contact Samsung customer service hotline at (+852) 3698 4698.

 

Note:

All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Event photo: Ellen Fu, Director of Consumer Electronics, Samsung Electronics H.K. Co., Ltd. showcases the latest models of 2016 SUHD TV series.

 

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

[1]If for some reasons the application cannot be opened, the system will launch other channels or services according to user’s usage history.

[2]Automatic device recognition is applicable to certain brands and models only.

[3]The function works on the devices which supports HDMI CEC protocol.

[4]Only applicable to customers who purchase designated Samsung UHDTV at 48” or above and did not subscribe to any Netvigator Broadband Service under the same address in the past 6 months. Terms and conditions apply.

Designated Samsung UHDTV Models:

2016 K Series (SUHDTV: KS9900 / KS9800 / KS8800 / KS7300, Curved UHDTV: KU6900 / KU6880, UHDTV: KU6300)

2015 J Series (SUHDTV: JS9900 / JS9800 / JS8000 / JS7200, Curved UHDTV:JU7800 / JU6800 , UHDTV: JU7000 / JU6400 / JU6300 / JU5900)

[5] Applicable to 2016 Samsung SUHD TV / Curved UHD TV/ UHD TV/ Smart TV (KS/KU/K Series) Models: KS9900, KS9800, KS8800, KS7300, KU6900, KU6880, KU6300, K6800, K5500, K5300.

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