World Champion Michael Phelps* is working with Intel on new commercials. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons* that showcases better experiences found on new Intel-powered PCs. The Intel association with Phelps is a natural fit as both are known for their speed and world-class performance.
“Intel’s brand promise is to make amazing experiences possible,” said Steve Fund, Intel’s senior vice president and chief marketing officer. “These new ads featuring Michael Phelps draw a parallel between the newest lightning-fast Intel-powered PCs and one of the world’s fastest swimmers.”
The spots titled “Faster Processing” and “Phelps Face” feature Jim Parsons and Phelps using an old, slow computer. Phelps’ frustration is visible as the computer just cannot keep up. Parsons convinces Phelps to upgrade to an Intel-powered PC for a faster, more seamless experience. The creative assets featuring Phelps aim to reach the 400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new PC.
“I’m excited to work with Intel as I can relate to Intel’s continuous improvement on speed, power, efficiency and amazing performance, which is similar to my own athletic journey,” Phelps said.
The commercials will begin airing Oct. 17, along with corresponding social and online assets.